https://hdpublication.com/index.php/jdmps <p><strong>Journal Dimensie Management and Public Sector</strong> ISSN <a href="https://portal.issn.org/resource/ISSN/2709-6211"><strong>2709-6211</strong></a> covers all research areas in management, economy and public sector such as Public Sector Management, Facilities Planning and Management, Financial Management, Business Administration, Energy Management, Environmental Management, Marketing Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Public Studies, Tourism.</p> Hoedspruit Development Publication en-US Journal Dimensie Management and Public Sector 2709-6211 https://hdpublication.com/index.php/jdmps/article/view/281 <p>In the digital age, businesses face rapidly changing market dynamics, especially in emerging economies like Mozambique. Maputo, the country's commercial hub, presents unique opportunities and challenges as businesses strive to adapt to shifts in consumer behavior, technological advancements, and global economic forces. This article explores how businesses in Maputo can leverage social media platforms to respond to these market changes effectively. By examining the role of social media in business operations, consumer engagement, and marketing strategies, the article highlights the ways in which companies can stay competitive in an ever-evolving marketplace. Key strategies for using social media to enhance brand visibility, build customer loyalty, and analyze market trends are also discussed, providing actionable insights for businesses aiming to thrive in the digital era.</p> Julião Cumbe Copyright (c) 2024 Journal Dimensie Management and Public Sector https://creativecommons.org/licenses/by-sa/4.0/ 2024-11-06 2024-11-06 5 4 1 4 10.48173/jdmps.v5i4.281 https://hdpublication.com/index.php/jdmps/article/view/280 <p>The purpose of this study was to determine the influence of price perception and accreditation on students' decisions to enter Muhammadiyah University of Pontianak. This study used a quantitative associative method. The sample in this study was 100 respondents. The results of the study showed that the results of the partial influence test (t test) produced a sig value which would be interpreted as follows; (1) The t value of the Price Perception variable (X1) was 3.351&gt; t table of 1.660 and a significance value of 0.001 &lt;0.05, so it can be concluded that there is a Student Decision to Enter Muhammadiyah University of Pontianak; (2) The t value of the Accreditation variable (X2) was 5.749&gt; t table of 1.660 and a significance value of 0.000 &lt;0.05, so it can be concluded that there is a partial significant influence between Accreditation on Student Decisions to Enter Muhammadiyah University of Pontianak.</p> Indah Purnama Sari Samsuddin Samsuddin Copyright (c) 2024 Journal Dimensie Management and Public Sector https://creativecommons.org/licenses/by-sa/4.0/ 2024-11-06 2024-11-06 5 4 5 21 10.48173/jdmps.v5i4.280