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This article discusses the revitalization of agriculture through the knowledge of the extension agents to the community about the socioeconomic of agriculture. The interesting thing is that the potential of each region to develop agribusiness is very different. Therefore, to develop extension services that support the development of agribusiness, it is necessary to examine carefully the potential of each region. So that the diversity of extension materials must be made possible by innovation. Agricultural extension is expected to be the central point of agricultural development. However, in agricultural extension it must be remembered that extension is a form of intervention against farmers. Progressive and effective agricultural extension workers must be supported and collaborate closely with the Agricultural Research Institute including socio-economic research on agricultural extension which simultaneously conducts monitoring and evaluation of agricultural extension continuously. In disseminating information, the extension worker must carry out a reciprocal process, namely conveying information in the form of researchers' findings to farmers. Sustainable agricultural development really requires the support of strong agricultural technology and socio-economic research results. Without this, agricultural development will stagnate. Therefore, people's participation in planting knowledge needs to be increased.
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