Main Article Content
This study aims to see the effect of promotion costs in increasing sales of GN electric appliance business. Case study research methods and data collection. The company as the object of research, namely the company is engaged in the sale of electric tools at the GN Electric Appliance Business. The result of this calculation means that the cost of promotion has an influence on the increase or decrease in sales of the number of equipment. The regression coefficient is positive, that if the cost of promotion has increased, then sales of power tools will also increase. The calculation of the correlation analysis shows the number r = 0.99 close to positive 1, which means that the relationship between promotion costs and sales of electrical equipment shows a strong and unidirectional relationship, if promotional costs have increased then sales of electrical equipment will also increase.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Ali, I., Rehman, K. U., Yilmaz, A. K., Nazir, S., & Ali, J. F. (2010). Effects of corporate social responsibility on consumer retention in the cellular industry of Pakistan. African Journal of Business Management, 4(4), 475-485.
Varman, R., & Belk, R. W. (2008). Weaving a web: subaltern consumers, rising consumer culture, and television. Marketing Theory, 8(3), 227-252.
Avlonitis, G. J., & Karayanni, D. A. (2000). The impact of internet use on business-to-business marketing: examples from American and European companies. Industrial Marketing Management, 29(5), 441-459.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Cahoon, S. (2007). Marketing communications for seaports: a matter of survival and growth. Maritime Policy & Management, 34(2), 151-168.
Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication model. Journal of marketing development and competitiveness, 6(1), 117-134.
Kazmi, S. H. H., & Batra, S. K. (2009). Advertising and sales Promotion. Excel Books India.
Pauwels, K., Silva-Risso, J., Srinivasan, S., & Hanssens, D. M. (2004). New products, sales promotions, and firm value: The case of the automobile industry. Journal of marketing, 68(4), 142-156.
Humphreys, A., & Grayson, K. (2008). The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption. Sociology compass, 2(3), 963-980.
Oyedapo Williams, O., Akinlabi Babatunde, H., & Sufian Jeleel, B. (2012). The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry. Universal journal of marketing and business research, 1(4), 123-131.